I'm LinkedIn and Google-Plussed.

Mail and packages, use maildrop:
Norman Sperling
2625 Alcatraz Avenue #235
Berkeley, CA 94705-2702

cellphone 650 - 200 - 9211
eMail normsperling [at] gmail.com

Be an Expert

© Norman Sperling, March 20, 2011

Be a genuine expert in something. Something you really like, that you've read everything about, seen everything about, and talked to other experts about. Maybe part of your hobby. Maybe something you have collected and examined samples of. It need not connect with your profession, but it could.

Improve the Wikipedia articles on and around your subject. And DMOZ and About, etc. Review books on the subject for Amazon, newsletters, etc. Become one of the "names" to be included wherever the subject comes up.

Give a few talks about it, perhaps at hobby clubs and related conventions, as widely as your circumstances permit.

Develop a niche product, or market someone else's. Make it the very most useful for the people who care a lot about your topic. You can make a few dollars from selling it, but you'll make more on increased reputation.

Write a few articles about aspects of it. Publish them in hobbyist newsletters, blogs, magazines, or wherever you can. If you write a lot of things about it, such as having your own authoritative blog, gather up your accumulated writings, and figure out how they could be segments of a book. Figure out what other segments such a book would need, and write and publish those as articles and blog posts. Then self-publish your book using new print-on-demand or short-run printing services. You no longer need much capital, or a commercial publisher. (You DO still need a good editor and a good cover artist and a marketer, and they need to get paid professionally.) You'll sell some copies, but more importantly, you'll be an author. When I give a copy of a book I've written to a potential client, I almost always get the assignment. The copy costs me a few bucks, but I get back hundreds or thousands of times as much. I also get treated better: "author" is a wonderful status.

All this gets your name "out there". That's a great status to have, no matter how off-the-beaten-path your subject may be. If you're easy to find, such as via search engines, you may get queries about the topic. Answer them as an expert. Some of those answers can be reworked into blog posts, talks, and book segments.

Once in a while, a topic that's usually obscure hits the headlines. When it does, media scramble to find some expert to talk to. That's you. You'll get your 15 minutes of fame.

And once in a great while, some big operation needs your expertise, and therefore needs you. This can open up consulting and freelancing and even employment possibilities.

Good luck!

The Journal of Irreproducible Results
This Book Warps Space and Time
What Your Astronomy Textbook Won't Tell You

Your Cart

View your shopping cart.