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Norman Sperling
2625 Alcatraz Avenue #235
Berkeley, CA 94705-2702

cellphone 650 - 200 - 9211
eMail normsperling [at] gmail.com

Norm Sperling’s Great Science Trek: 2014

San Luis Obispo
Santa Barbara
Palm Springs
Death Valley
El Paso
Corpus Christi
Baton Rouge
Key West
Winter Star Party, Scout Key

MARCH 2014:
up the Eastern seaboard

APRIL 2014:
near I-40, I-30, and I-20 westbound

MAY 2014:
near US-101 northbound
May 17-18: Maker Faire, San Mateo
May 23-26: BayCon, Santa Clara

California till midJune

JUNE 2014:
Pacific Northwest

JULY 2014:
Western Canada, eastbound

AUGUST 2014:
near the US/Can border, westbound
August 22-on: UC Berkeley

Speaking engagements welcome!
2014 and 2015 itineraries will probably cross several times.

Tweaking Sheeple With Style

© Norman Sperling, July 13, 2011

Marty Halpern, another editor, has blogged in More Red Ink about a time when he and I disagreed about stylebooks, among other things, while serving on a panel at the BayCon science fiction convention. The Journal of Irreproducible Results does indeed use different styles than most other publications. Contributors don't have to conform; if we accept a contribution, we will handle that hassle.

Not following the Chicago Manual of Style is NOT an error! The Chicago Manual is hardly the best way to present humor - it's dull and sober and stuffy, the very antithesis of humor. Many editors detest that stuffy antique. Its followers seem like sheeple who mindlessly obey what emperors dictate, even though they can recognize clothing if they see it.

Here are some of our style standards, with some of the reasoning. We welcome other publications and writers adopting any parts of these that appeal to them.

Body type: 11-point Bookman Old Style.
Captions, By-lines, and Sub-heads: 16-point Century Gothic.
Our own advertising: Rockwell.

Bookman, Century Gothic, and Rockwell are the most-readable fonts we have. We use them because we want people to actually read our magazine. Semi-condensed fonts such as Times are harder to read. They cram more text onto the paper, but savings from the printer come at a cost to the reader, and we think the reader is more important. We particularly note that many readers are elderly, and as we age we sympathize with their vision difficulties more and more.

When there is just one table or figure, call it "the table" or "the figure", not "Table 1" or "Figure 1".

Digits are far easier to read than the words for them, and the principal point is ease of reading. Numbers are as tall as capital letters. Spell out "one" except when it is used mathematically as a digit. But all higher numbers should be expressed as digits, even if beginning a sentence.

0 can be ambiguous. If it's clearly the digit, use the digit. If in danger of being mis-read as the letter 'oh', would "zero" work more clearly?

"20th Century", "17th Century", and so on sound stilted, require a mental calculation to subtract to get the dates ... and are often misunderstood, especially by non-Western people. Almost always, they don't mean the specific, technical inventory of years starting with '01 and ending with '00. Almost always, they just handwavingly refer to a century-or-so. It's far clearer and simpler to say "the 1900s" or "the 1600s".

Punctuation in Quotation Marks
Punctuation that is part of what's being quoted goes inside quotation marks. Punctuation that is not part of what's being quoted goes outside of quotation marks. That way you know what's being quoted.

%, °
One contributor notes that JIR people seem to have more letters after their names than in them. For JIR's college-educated and technically-oriented audience, 100% understand "%" and are therefore slowed down by seeing it written out as "percent". For people with so many degrees, the same goes for the degree sign.

NASA, US, PM, etc.: full capitals, no periods. Styles that put them "down" were meant to save expensive labor on Mergenthaler linotype machines ... which nobody has used for decades. Instead, let's save clarity.

Cities which are very well known and unambiguous need not be followed by their state, province, or country.

Almost all capitals, and major-league cities (in major sports) are that well known and unambiguous: New York, Los Angeles, Chicago, even Green Bay. Nobody thinks those are anywhere but the big place.

The same applies to intellectually-major-league towns: Ann Arbor, Bangalore, Berkeley, Boulder, Chapel Hill, Charlottesville, Corvallis, Eugene, Evanston, Huntsville, Ithaca, Laramie, Lawrence, Leiden, Los Alamos, Norman, Oak Ridge, Palo Alto, Pasadena, Pune, Princeton, Provo, Rolla, Stony Brook, Tempe, Tucson, Uppsala. [How many have you visited? How many have you spoken at?]

Well-known unique names of smaller places, too, need not be followed by a state name: Albuquerque, Altoona, Amarillo, Bar Harbor, Baton Rouge, Bemidji, Cape Town, Castelgondolfo, Chattanooga, Des Moines, Duluth, El Paso, Fresno, Frobisher Bay, Galveston, Kalamazoo, Kokomo, Little Rock, Macon, Mobile, Muncie, Nairobi, Olduvai, Omaha, Oshkosh, Paducah, Perth, Sacramento, Santa Fe, Saskatoon, Schenectady, Spokane, Tallahassee, Terre Haute, Thule, Timbuktu, Tulsa, Walla Walla, Yakima.

Places that are not well-enough known, regardless of how distinctive, must stipulate the state, province, or country. Faaa, Iquique, Kamloops, Kano, Pismo Beach. [How many of those can you place?] When in doubt, add the state or country name.

When ambiguous, stipulate the state or country name: Alexandria, Athens, Austin, Berlin, Cambridge, Hyderabad, Kansas City, London, Macedonia, Manchester, Moscow, Oakland, Oxford, Peoria, Portland, Rochester, San Jose, Santiago, Springfield, Valparaiso, Wilmington. [How many of those have you been in 2 of? How many Springfields?]

Universities and other institutions which name their state should avoid repeating the state name after the city: "University of Oklahoma, Norman"; we don't need to say "Norman, Oklahoma" because we just said "Oklahoma".

For hyphenation at line breaks, the upper fragment of the word has to be pronounced pretty close to the way it is in the whole word. Fragments that are pronounced differently cause discordance in the reader, badly interrupting the content.

Usually capitalized, when meant as names of major, important fields: Science, Nature.

Usually capitalized, when meant as names of specific celestial places: Moon, Earth, Sun, Universe. Earth is the proper name of this planet, not merely a handful of dirt. Capitalize it the same way you must capitalize Venus and Mars, the planets on either side of it. I'm an astronomer so I can state that authoritatively. Lower-casing the name of this planet just because it's the home of the Chicago Manual of Style is a great insult to the 6 billion humans here, including all of our customers, most of whom have grown rather fond of Earth.

The Journal of Irreproducible Results
This Book Warps Space and Time
What Your Astronomy Textbook Won't Tell You

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